Our philosophy for Underground-NYC is a simple one. Give emerging designers and artisans a place to show and sell their goods in prime retail location. For years these types of markets have popped up in parking lots and church basements, but never on a major Avenue, on the street level and with floor to ceiling windows! While other markets exist around the 5 Boroughs, Underground-NYC is the only market we know of that gives our vendor/partners the exposure they deserve.
Underground NYC is a unique retail environment which houses anywhere between 75 and 100 vendors at any given time, all selling unique and generally hand-made specialty items ranging from clothing, jewelry, and accessories to products for home and other gifts. This midtown marketplace not only provides a solution to shoppers looking for unique gift items beyond the usual stocking stuffers, but also provides prime real estate to these emerging designers.
We are proud to give the small designer/artisan indoor space to sell their wares in a neighborhood with a bustling retail trade and where the buyers from the top retailers from around the world congregate every day to find the next big thing.
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